get creative!

Feb 10, 2012

during fashion week the term "creative" takes on an entire new meaning.  in the hustle and bustle backstage, we have done just about anything to create the PERFECT look!  and one thing we do often is mix products.  mixing can create the ideal look or save time - depending on what we need at the moment.  while you might not be backstage with us, it's easy to add some creativity to your makeup.  and we thought the best place to begin was with our new beauty balm.  here are some tips for making this product work in nearly all scenarios...

-mix beauty balm with foundation or tinted moisturizer.  this is great if you are in a hurry or looking for a less steps with a similar result.

-use beauty balm as a finishing touch to fine tune your skin.  sometimes applying it last - where needed - can create that flawless finish you are looking for.

-mix beauty balm with one step correct if you want a little glow to the skin, but still want the HD effects.

-layer beauty balm.  this can build coverage and create airbrushed looking skin.  start small and build the product.



***the idea is to think outside of the box and remember that makeup is as individual as your signature...   
xoxo, stila

tip from our blog winner

Feb 8, 2012

stila fans...


thank you for entering our giveaway.  we loved reading your comments and learning about your favorite stila blushes.  we thought you'd like to hear what our winner had to say about stila blush - great tips for anyone to try, so pay attention!


"i use custom color coral for a warming effect and custom color pink with my cool colors.  and i have mixed the two together for a third blush that i call sugar cheek.  the pigmentation is high resulting in true color which accents the face wonderfully"



see you at fashion week!  xoxo, stila

pro artist tip of the week – coat like a pro

Oct 10, 2011

mascara is a must-have product for all women.  whether you are a natural beauty or a glamour girl, mascara will do wonders for your look.  and many times how you use it makes all of the difference.  in fact, when it comes to mascara, sometimes you just have to go for it!!!  here are some helpful tips.

-wiggle the brush at your lash line to really coat the lashes.  this also helps your lashes to look more separated.

-layer, layer, layer.  if you want your lashes to look amazing, you might need to apply a few coats.

-use the point of the brush to help separate the lashes and add length. 

-select the mascara that works for you.  certain brushes might work better for you.  keep this in mind.  also, choose a formula that offers what you are looking for – length, volume, or curl.  it’s ok to have a preference J

pro artist tip of the week – curl those lashes

Sep 26, 2011


at stila we love great looking lashes.  and most of the time, great lashes begin with a nice curl.  some of us are simply blessed with lashes that curl on cue.  however, others need to work for that curl.  since most of us need a little help to get our lashes curled, here are some helpful tips.

use an eyelash curler.  don’t be afraid of this useful tool.  it can lift the lashes in no time.  avoid clamping for minutes creating a harsh line in the lashes.  instead, try clamping for a few seconds and move up the lashes and clamp again for a more subtle, natural curl.

add in individual lashes.  individual lashes can create the illusion of curl, especially on the outer half of the eye.  try adding a few flares the next time you need your lashes to look amazing.

coat with the right mascara.  we love stila’s forever your curl mascara for fluffy, curled lashes.  this mascara is a must-have anyone who’s lashes lose curl easily.  plus the pigment is amazing!

christine avanti shares her healthy beauty tips!

Jul 20, 2011


last week, we were on the set of the photoshoot for christine avanti’s new book. christine, a top la nutritionist shared some of her healthy beauty tips while the fabulous viviana martin did her makeup for the shoot.  check out these fun photos of viv and christine, and read below to learn how food can enhance your appearance.


-tired of puffiness under the eyes?  christine says that coconut water is a great option to reduce puffiness.  she also recommends caffeine if you are in a punch.

-want your skin to look better?  add omega 3s to your diet.  foods like salmon, walnuts, and grass fed beef are all great sources of omega 3s.

-what about damaged hair?  we all want healthy looking hair that grows.  according to christine, the vitamin biotin is your best bet for generating results with your hair.



thanks christine for your amazing tips.  and viv, we loved the makeup – especially the new custom color blush in coral!  it looks amazing on christine!

xoxo, stila

pro artist tip of the week – balanced beauty

May 23, 2011


do you remember the days when you walked up to the beauty counter and were categorized as a winter, spring, summer, or fall?  there was definitely something nice about those rules.  in a way, the knowledge it provided was empowering.  however, it was also limiting, keeping us in a box, when the beauty world had unlimited possibilities.  today, how do you blend the two concepts?  we have an idea.  focus on balanced beauty.  you will always feel confident but not unnecessarily restricted.  and achieving balanced beauty is simple.  read below for more information.

balanced beauty is all about harmony with your makeup.  when you look at someone whose makeup is balanced, everything makes sense – sort of like a great outfit.

do not confuse balance with neutral/natural.  colors are great.  just make sure they do not clash! 

sticking to a warm, cool, or neutral look is a great way to maintain balance with your makeup.  this is why we love our convertible colors.  they encourage harmony in your makeup, allowing you to use the same color on your lips and cheeks. 

keep in mind that you are not restricted to warm, cool, or neutral.  change it up.  wear a warm look one day and a cool look the next.  have fun.  this is what we love about makeup!

always remember that neutrals go with everything!

lastly, do not over think.  if it doesn’t look right, you will know.  that’s what being an artist is all about J

pro artist tip of the week - the perfect red lip

May 9, 2011


red lips are a hot trend right now. after all, who can resist a red hot lip. plus, it seems like an easy way to spice up your look. however, it's not always that simple. the application process alone can be a struggle. and figuring out what to pair with your red lip is another issue. don't fret. here are some helpful hints to help anyone achieve the perfect red lip.

-what shade? the orange-red looks great on fair and deep skin tones. a blue-red is perfect for medium to dark skin tones. and a true red like lover long wear lip color will work on anyone!

-for a defined red lip, begin with a lip liner. if you prefer that pouty lip look, opt out of lip liner

-need your lipstick to stay? dust stila's hydrating finishing powder on the lips in between lipstick layers!

-clean up mistakes with perfecting concealer. apply it to the outside of the lips with the #11 brush.

-smile when you apply your lipstick. this makes it easier to coat every part of the lips and helps you achieve a precise line.

-tired of your red lipstick bleeding? try our long wear liquid lip color in fiery. this lip color wears all day and will not move or bleed! no more worrying about your teeth or your chin!

-lastly, keep the lips the focus of your look when wearing red. we recommend adding some bronzer and lots of mascara!

pro artist tip of the week - makeup for rosacea

May 3, 2011

rosacea is a common skin problem today. those who suffer with this issue deal with skin irritations and often have redness and/or inflammation as well. fortunately, makeup can help. it’s simply a matter of knowing the right makeup to use. here are some suggestions.

-less is more with rosacea. this can be difficult because you are trying to cover redness. however, too much product can irritate the skin.

-look for products that are oil free and will neutralize redness. if you prefer a liquid, we recommend stila’s new perfect & correct foundation or our tinted moisturizer. Both are lightweight products that correct redness in the skin.

-for the fullest coverage, try using stila’s cover up stick to conceal redness. then set with our illuminating powder foundation. the two together are long wearing and simple – great for anyone with rosacea.

-lastly, to add shape to your face, skip blush and try a bronzer instead.

pro artist tip of the week - pick a feature and go with it

Mar 28, 2011

as makeup artists, we understand that doing your own makeup can be overwhelming.  we even struggle with it at times.  many of us feel that its hard to see our own faces the way we see someone else's.  perhaps you agree - you stare at the beauty of others around you failing to notice the beauty that is your own.  in an effort to end this negativity, we have a suggestion.  pick a feature and go with it.

pick the feature about yourself you like the most, and enhance that when you are doing your makeup.  it could be your lips, your eyes, your cheekbones, your brows.  whatever it is - make the most of it.

not sure what your best feature is?  ask a friend.  they will tell you.  they look at you and are the best judge.

focusing on a feature is a good makeup technique as well.  it ensures that your face is not overwhelmed with lots of makeup.  instead, balance is achieved.

lastly, remember, there is beauty in everyone.  one of the things we love most about beauty is that it has no set rules.  there is not one "kind" of beautiful.  so, everyday let your true beauty shine through.

"PRO"file piece - christine rozalowsky

Mar 23, 2011

we are thrilled to introduce you to our shining stila star, christine.  she is an artist working in the canada region.  christine’s passion is evident in her work.  she loves educating people about her favorite products, and she is always open to sharing experiences she’s learned doing makeup backstage at fashion week.  in fact, her enthusiasm for fashion is what makes her unique as a makeup artist – she easily combines fashion and makeup trends and is always in the know.  to learn more, read her q & a below.

what have you learned working backstage at new york fashion week?
i was beyond nervous during my first fashion week.  however, the most important thing i learned was team work!  the stila team works together and learns from each other.  in addition, i was also able to see clothes that women only dream about.  the makeup looks are created to go with these clothes.  i loved the lela rose spring 2011 look.  i realized that when you mix lover and outrageous long wear lip colors, it looks amazing on everyone – no matter what skintone.

do you have a favorite makeup trend right now?
my favorite makeup trend is clean, edgeless skin.  you always want a person to tell you how amazing your skin looks.  you do not want them to ask what foundation you are using.  plus, this look never detracts from the clothing :)

when the winter ends, we tend to get rid of our layers.  does this concept apply with our makeup?
yes.  especially in canada.  i notice that the skin takes on a different life in the winter and we tend to wear more makeup.  when it warms up, we use less complexion products on our skin.  similarly, we use tinted moisturizer a lot backstage at fashion week.  instead of packing on layers of complexion products, the eyes or lips become the focal point of the show.

do temperature changes affect your makeup routines?
canada is very extreme in temperature.  you need two sets of clothing and two sets of makeup.  during the summer months, i love relying on the tinted moisturizer.  it has spf and is oil free.  plus it covers.  i also like to use lip products that won’t slide off.  my favorite is the caprice long wear liquid lip color that we used backstage at betsey johnson for spring 2011.

how can the everyday woman stay on trend?
don’t be afraid of runway.  at the end of the day, designers are just making clothes, and hair stylists and makeup artists are just doing their jobs.  instead try a trend like the rocker look from rebecca minkoff's fall 2011 show.  it is easy to pull off and wearable. 

what is the one product you can’t live without for spring and summer?
prime pot in taffy.  i love this product because it is multi-functional.  we have used it at so many shows backstage, and you can use it everyday on your eyelids, lips, and as a spot treatment.

pro artist tip of the week – products to rely on any day

Mar 7, 2011



one of the greatest things about makeup is the idea/fact that just one product can make a difference.  sure, you combine an assortment of products and you have an award-winning look that turns heads on the red carpet.  but on those days, when time is of the essence, and you simply need to make the most of your inherent beauty, be sure to rely on a few key products.  in a pinch, they will always make you look great.  and they aren’t hard to use!

tinted moisturizer.  tinted moisturizer will revitalize your skin instantly.  it’s an all in one formula – moisturizer, foundation, sunscreen – that is easy to use and looks great every time.  we love that our new and improved version is oil free.

cream blush.  a great cream blush like convertible color is perfect for a few reasons.  first, it’s easy to apply.  fingers are the suggested method!  second, cream blushes instantly add life to the skin.  it’s like youth in a compact!

waterproof eyeliner.  your eyes take the most abuse during the day, and if you are pressed for time you probably don’t want to worry about reapplying.  waterproof is the way to go.  stila’s smudge stick is very easy to apply, but if you prefer a more dramatic line, try the liquid eyeliner.

mascara.  don’t waste time coating your eyelashes.  instead, pick a good mascara that does the work for you.  this is one of the benefits of glamoureyes mascara.  the brush makes it easy to get every last lash coated.

lip glaze.  we can come up with a lot of reasons why you need lip glaze.  but, at the end of the day, this product will hydrate your lips and look pretty at the same time.  what more could you want out of a gloss?

stila's red carpet wrap up

Mar 3, 2011

with award season officially over, we thought it was only appropriate to give our very own red carpet wrap up.  the last few months were full of fun trends and beautiful makeup.  it's always so exciting to take part in.  and the greatest part about red carpet makeup is that those trends live on throughout the year.  they can be easily recreated on a daily basis.

here's some fun face charts to give you an idea of the looks sarah demoed on E! news in case you missed the segment.  both are perfect looks on and off the red carpet!



also, enjoy these fun red carpet makeup tips from a few of our pros...

  • "i love to use topaz kajal liner in the inner well of the eyes to brighten all my clients eyes.  they always seem to need it because they are tired during award season!" -viviana
  • "try layering a cream and powder blush on your cheeks for a nice glowy effect.  apply this after contouring with bronzer or a powder/cream foundation 2 to 3 shades darker than your natural skintone for an amazing sculpted look." -jason
  • "i use illuminating tinted moisturizer on my clients' bodies!  it creates an airbrushed finish on the body that is fantastic for any event.  it's perfect for the red carpet."  -lindsey
  • "i've been using pearl kajal liner as an eye shadow base to make shadows more pastel.  i love this trick and it's perfect for spring!"  -dominick




pro artist tip of the week - lash out...in a good way

Feb 28, 2011

if you watched the oscars yesterday, then you definitely saw a lot of lashes on the red carpet.  like all makeup junkies, we love lashes.  and sometimes we even "lash out" in a good way and add in some extra lashes for drama.  a good strip or a couple of individual flare lashes are always a nice additive for that special occasion.  here's some tips to help you make the most of your lash look.

-apply one coat of mascara first before applying the lashes.  glamoureyes mascara is a great option for this because the brush allows you to easily coat every last lash.

-measure the strips to fit your eye.  for many people, strips need to be trimmed so they do not make your eyes look droopy.

-tilt your head up and look down when applying the lashes.  if you are using a strip, try pressing the lashes into your lash line.  for individuals lashes, set them on top of your own lashes with your fingers or tweezers.

-use stila's liquid liner to create definition at the lash line where the lashes have been applied.  tightly apply the liner almost as if you are painting the lashes.

-not sure what lashes to use?  we like ardell lashes!

people stylewatch beauty tips from sarah lucero

Feb 17, 2011

how much do you love people stylewatch?  it's a great resource to help you stay on trend.  and in the recent issue, stila's very own sarah lucero offers some amazing beauty advice.  we thought we'd share her tips with our readers as well.

regarding natural makeup... "it's about defining your features in a soft way.  you want people to say, 'you look great!' not 'your makeup looks great!'"  in need of some great products?  try peony convertible color and kitten eye shadow!

unsure about color...  according to sarah, "vivid shadows have such a cheerful vibe.  they're perfect for spring!" this is why we love our fun eye shadow shades like cassis, azure, wisteria, copper, jade, and pigalle.

what compliments a colored eye?  "try a peachy lip color and blush if you're fair, or go with a caramel-colored gloss and blush if you have medium or darker skin."  not sure what colors to choose?  we recommend gerbera convertible color and kitten lip glaze if you are fair.  try camellia convertible color and mocha lip glaze if you have medium or darker skin.

pro artist tip or the week - how to make your eyes look bigger

Feb 7, 2011

sarah receives lots of emails from stila fans like you, and one of the top asked questions is, "how can I make my eyes look bigger?" your eyes are a key feature on your face - arguably the most important. therefore, the bigger and better they look, the more beautiful you will look each day. fortunately, you don't need to be a pro to enhance your eyes. instead just follow these simples guidelines.

use a shimmery shadow in your lid to pop and open up your eyes. the smaller the eye shape, the lighter the color. and for the most natural look, select the shade closest to your skin tone.

apply a matte shadow slightly above the crease to contour. when you apply it above the crease, it visually lifts the eye. try keeping your eye open when you do this and avoid a banana looking stripe. the contour should be subtle.

coat extra mascara in the right areas. for many people adding more coats to the center eyelashes will achieve that doe eyed look, helping to make the eyes look bigger and less slanted. try it!

our favorite golden globes trends

Jan 17, 2011

our friends at E! recapped the top fashions from last nights golden globes.  we loved their favorite moments and noticed some top makeup looks.  check out our top trends and suggestions for recreating each look.

gloss.  there was lots of talk about angelina's lip gloss on the red carpet.  she was one of the many stars that opted for a gloss this season.  does this mean matte lips are out?  probably not.  but at least it's great to know you're on trend either way!

bold lips. many stars including natalie portman, scarlet johanson, and january jones dazzled us with pretty pouts last night.  even better, they complimented their lip look with a more subdued eye look that can be achieved using the glamour goddess palette.

sultry eyes.  we loved the sultriness of olivia wilde's and halle berry's makeup.  the smokier eye can be recreated with the breathtaking beauty palette.  it creates a nice smoky eye and a natural lip.

lashes. no look is complete without perfect lashes - especially on the red carpet.  try glamoureyes for your go-to mascara that will work every time.


pro artist tip of the week – don’t neglect your brows


hey stila fans!  we recently finished a long week filled with lots of makeup.  you could say that we pushed our skills to the limit and beyond using some of our best tricks.  it was definitely fun and we learned so much.  looking back, one thing stood out – good brows.  regardless of the look you are going for, keep this in mind – good brows are the icing on the cake.  they transform and frame your face.   when you neglect them, you do yourself a disservice.  instead follow these helpful tips.

avoid over plucking.  you are not engaging in spring cleaning when you pluck your brows and there is no need to remove more hairs than necessary.  instead, try a minor clean up to get rid of any hairs that get in the way of the natural shape of your brows.

the color of your brows makes a difference.  blondes' brows look best one shade darker than their normal hair color. those with darker hair usually look better with their brows one shade lighter than their hair color.

fill in your brows for the perfect shape.  stila’s brow set is an easy way to fill in the brows.  the 2 colors allow anyone to find the perfect shade.  also, try using upward strokes with the #10 brush to create the illusion of brow hairs!

“PRO”file piece – sarah lucero

Jan 11, 2011


it’s time to introduce you to our head artist, sarah lucero.  she’s pretty amazing – a celebrity makeup artist, stila’s spokesperson, our director of global education, a fashionista, trend setter, brooke shields look-a-like, friend, and more.  since red carpet season has arrived, we wanted to ask sarah a few questions about red carpet beauty.  here’s what she had to say...

tell us about red carpet makeup – why is it so special and is there anything different about it than ordinary makeup?
when I am helping someone get red carpet ready, i want them to look flawless.  cameras are everywhere on the red carpet and it’s important to be prepared.  so yes more makeup may be worn on the red carpet.  however, to me red carpet makeup is about making the most of someone’s features.  that is something anyone can accomplish any day – whether they have 5 minutes or 45 minutes.

how can someone who isn’t a professional makeup artist like you recreate a red carpet look?
stila’s new E! palettes are my favorite.  each option is a classic trend that always looks great on or off the red carpet.  plus every palette instructs the user where to apply each shade making it fail proof.  it’s the perfect starting point for red carpet makeup.  and its affordable.

do you have any tips for using these palettes?
yes.  i love applying the shadows wet with the #15 brush.  this technique turns the shadow into a paste-like texture and pops anyone’s eyes in an instant.  also, a good foundation is key to any red carpet look.  remember, if your skin looks good, anything you put on top of it will look that much better.

what is your favorite red carpet trend right now?
i love a colored cat eye.  my favorite is deep blue.  you can easily recreate this using the darker shades from the stunning starlet palette and the breathtaking beauty palette.  or try the new liquid liner in indigo.  it’s my amazing.

makeup faux-pas are scrutinized on the red carpet.  how can we avoid these mistakes on an everyday basis?
having walked the red carpet myself, i understand the pressure one feels to look good.  my advice is don’t try too hard, but have fun.  and pick the right shade of foundation!

make these your makeup resolutions for 2011

Jan 7, 2011


hey stila fans.  here are 3 decisions we encourage everyone to make in 2011.  start today!

spend less time on your makeup.  time is limited, but you always want to look great.  here are five products that will allow you to look your best in five minutes:


let your emotions run wild.  laugh, smile, and even shed a few tears when you are wearing some of our favorite waterproof products.


spend more time outdoors.  why stay inside when you can look fabulous outside using long wearing products that will nourish and protect your skin – perfect for any adventure.

go for it!  no need to make up your mind when it comes to these makeup resolutions :)

pro artist tip of the week - a new year, a new you

Jan 3, 2011


happy new year stila fans.  we are 3 days into the new year and already so excited about what 2011 has in store.  by now you have probably made a list of resolutions a mile long.  in the spirit of resolutions, may we add one more to your list?  let 2011 be not only a new year, but also a new you, and take a risk with your makeup.  risks are different for all of us when it comes to makeup, so we came up with some great ideas.

embrace liquid eyeliner.  yes it’s a major trend right now.  yes it’s the perfect way to look amazing everyday.  yes it’s our best selling product.   and no it’s not hard.  go for stila's stay all day liquid eyeliner in 2011.

wear blush.  sadly, some people are afraid of this imperative product.   however, blush adds life to anyone’s face instantly.  use it daily in 2011 to make the most of your features. 

try a new lip color.  are you stuck in a lipstick rut?  too often we hold on to the same color for years.  but trends come and go.  most likely one of today's trends will look fabulous on you.  try it in 2011.

look red carpet ready no matter where you are going.  red carpet beauty is the ultimate showstopper.  it’s the way every girl wants to look anytime.  and it’s attainable in 2011!  

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