we have a new crush at stila!  no, it's not peeta or gail from the hunger games. ha. our current obsession involves a new multi tasking wonder - passion fruit crush. get your hands (and lips!) on one today. we know you'll fall in love too!  then make sure to try one of these tips.  

-layer for more pigment.  use your fingers to blend.  

-mix it with illuminating tinted moisturizer.  apply this mixture to the cheeks for a bright, cheery, on trend blush. this long wearing look is perfect for hot days!

-apply outrageous long wear lip color on top of this lip stain for a bold, long wearing lip color.


xoxo, stila

meet stila star jason araujo. he’s our senior sales & artistry executive for the east coast and stila’s primary makeup artist on the east coast! we feel so lucky to have such a multi-talented individual like jason who balances both the business and creative sides of his job with ease. he always rises to the occasion – whether it’s in a store, with his team, at a shoot, or at fashion week. read the q&a below to learn more about him.

describe the business side of your job.
i partner with retailers including sephora, ulta and select macy's to ensure both stila's and the store's sales goals are achieved or exceeded. i make sure that we provide top-of-the-line training, artistry and operational support.

you are an artist as well – tell us about it.
makeup artistry is a passion of mine. i have a BFA in fine arts and makeup is my media of choice. i'm a versatile artist skilled in both beauty and fashion. i use 99% stila in my kit not because i work for stila but because it performs as promised.

how do you balance both the business and creative aspects of your job?
my passion for the more creative aspects of my job feeds the business imperatives and leads to successful results. i thrive off working in the beauty and fashion industry as well as the satisfaction of delivering strong business results.

what is the best part of your job?
the best part of my job is working with my team and the artists who work for our retail partners. i have met so many amazing people, many of which i call my friends, who all share a common passion for stila and the beauty industry.

do you have advice for today’s working woman who doesn’t have a lot of time for makeup but still needs to look great?
you don't need a lot of time to make yourself look good. stila has many multi tasking products designed to make your morning routine easier and faster.

is there one product you cannot live without?
convertible color! convertible color is the perfect cream for cheeks and lips. it gives you an instant lift, looks like it's part of your natural complexion, is non sticky and adds a beautiful glow to your skin.

who doesn’t want perfect bronze skin during the summertime? at stila, we think it’s ideal. even better, it’s achievable with one step bronze, a new product that provides an instant tan in seconds. in addition to adding color naturally to your skin, it also illuminates, primes, smoothes, and corrects at the same time. how fantastic! need proof that this product is a summer must-have? check out these before and after photos we took using the product.

also, enjoy these tips about one step bronze from our pro artists:

• one step bronze can be worn on its own, underneath foundation, or mixed with foundation.
• mix one step bronze with moisturizer or foundation to add a hint of bronze to your skin.
• layer one step bronze in areas where you want more color, especially the cheeks
• apply the product on your chest area to tone down redness and mimic color in the face

at stila we love multi-tasking products.  it seems like a great idea to make our lives easier while making people beautiful at the same time.  and the kajal eyeliner does just that.  it is no ordinary eyeliner.  it truly is extraordinary.  here's why.

meet product girl, our very first guest blogger...

her makeup stash..

carla's stila survival guide...

if you had to pare down your makeup to only the essential items, what would you be left with? with the multitasking geniuses at stila, that question is very easy to answer... at least for me! some of my favorite all-time multitasking beauty aids come from stila and i want to introduce you to some of my favorites.

stila one step makeup - it all starts with your base, evening out your skin tone and covering any imperfections as the “foundation” for everything else to follow. with this product, i can skip primer, concealer and powder because this is my primer, foundation, concealer and powder all in one convenient package. for someone one like me who is always running late, this product is a huge time saver. what I like even more is how this product wears. it doesn’t feel heavy on my skin at all, it gives great medium coverage and carries me through the work day like a champ.

stila convertible color - on those days when you don't really feel like wearing makeup, this is a lifesaver! in the right shade, stila's convertible color can do it all. the cream blush and lip color in poppy gives my lips a gorgeous flush of red color, like sucking on a red popsicle. i love this shade for that just bitten look. in lillium or rose, i have the perfect shade of blush to make me look like i've just been out for a run. and in gladiola, i have a fantastic orange hue that livens up my eyes and ties everything together when i wear it. what i love most about this, besides how easy to use it is, is that it makes me skin look dewy and healthy. just of touch of this on the apples of my cheeks and i instantly look refreshed… you will too!

stila smudge pots – and here we have yet another multi-tasker. smudge pots are great gel based liners and eyeshadow in one pot. one of my favorite looks for eyes is a smudged smoky eye, it just looks so mysterious and alluring. i like to use my ring finger and pack the color onto my lids and then blend upward just below my crease. then i take a pencil brush and smoke out my lower lash line. the result is gorgeous and it LASTS all day long. i have what i like to call kryptonite eyes - everything creases when its on my lids - but I don’t need to worry with these. plus a smoky smudged eye in bronze or jade is just the best thing ever!

stila lip & cheek stains – where would i be without these in my life? as a self professed stain addict, i get excited every time stila releases a new lip and cheek stain. all the shades are beautiful but right now i’m all about the new coconut crush stain, mainly for 1 reason… it’s brown based! i love a brown lip stain because it’s so neutral. how many brown based stains do you know of? there are very few out there and stila set this one apart from the others by adding a touch of shimmer and pink to it so the result is a gorgeous bronzed rose that blends easily on cheeks and you can be built in layers on the lips. i am obsessed!

kitten – this is eyeshadow shade is like stila’s helena of troy, the face that launched a thousand ships. this shade is champagne golden goodness in a pan. this shade has been turned into almost everything stila makes; a smudge pot, lip gloss, eye liner and highlighters, and it is the perfect go to shade any time you want to give your skin a golden glow. my absolute favorite incarnation of kitten is in a smudge pot - nothing better than long lasting kitten on the eyes… plus the black cat shade also has some kitten mixed in, which goes to show that everything is better when kitten is in the picture.

stila #30 double ended shadow brush – last but not least is my trusty brush. i have a habit of collecting crease eyeshadow brushes. i can't help myself... when i come across a brush that i don't have, i immediately feel compelled to buy it. as a result of this disorder of mine, i now have more crease brushes than i care to admit to. one of my favorites is this #30 brush from stila. one end of the brush is great to pack on the color with and the other end is perfect to apply and blend in color in the crease. i like to draw 2 dots on my crease in the corner of my eye then use the tapered side to bring the color upwards a little bit. with this brush, using the side of it I get just the right amount of color extending upwards. this brush is like a good friend, we go everywhere together.


***what are your stila essentials? if you were stuck on a dessert island, what would you bring with you?