london fashion week

Feb 20, 2012

stila debuted at london fashion week yesterday.  we had an amazing time working with matthew williamson.  sarah lucero created a beautiful look for his fall collection that focused on monochramatic tones.  recreate this look on your own with our in the light palette - the must-have makeup accessory for all your neutral looks!  also, check out these fun behind the scenes photos...


sarah and matthew!


for these bold brows, make sure you have stila's stay all day brow color:)





we hope you have a great week stila fans.  more to come!  xoxo

nyfw - levis fall 2012

Feb 16, 2012


we love everything about levis.  their jeans are legendary in the fashion world.  and working with them at fashion week was a dream come true...  a good pair of jeans is a wardrobe staple.  pair them with anything and you're sure to look amazing.  even better, the same can be said about the makeup that complimented levis fall 2012 collection.  consider the following when you recreate this nude look.

-nude makeup doesn't have to be plain and/or boring.  like a good pair of jeans, even the most basic items can make a statement.  contour your features to make sure they stand out when you are using neutral tones. also, don't forget key features like the brows.

-apply a natural color in your crease to contour and lift your eyes.  try one to two shades darker than your skintone.  we love the in the light palette because you can mix colors to create your perfect shade!

-don't let your cheeks get lost in the look.  instead, apply a natural blush or bronzer.  then use a highlighter on your cheekbones.

good luck! xoxo, stila

alice + olivia fall 2012 nyfw

Feb 15, 2012


we love the "ethereal goth" look sarah lucero created for alice + olivia's fall 2012 collection.  not only did the look combine some of our favorite new products, but it was also bold and beautiful at the same time.  here are some tips to recreate this runway look in your own bathroom.

-keep the skin light and velvety, allowing the color products to stand out.  stila's HD beauty balm is the ideal starter product, creating a flawless canvas for makeup.  apply it all over the face and use a concealer where you need more coverage.

-dare to be bold on your lips with stila's daring long wear lip color.  for more intensity on your lips, mix the product with black smudge pot.

-the darkest eyes can be achieved with our new smudge crayon in black.  line your eyes first.  then soften where needed with ebony eye shadow.  finish with 2 coats of mascara.

get creative!

Feb 10, 2012

during fashion week the term "creative" takes on an entire new meaning.  in the hustle and bustle backstage, we have done just about anything to create the PERFECT look!  and one thing we do often is mix products.  mixing can create the ideal look or save time - depending on what we need at the moment.  while you might not be backstage with us, it's easy to add some creativity to your makeup.  and we thought the best place to begin was with our new beauty balm.  here are some tips for making this product work in nearly all scenarios...

-mix beauty balm with foundation or tinted moisturizer.  this is great if you are in a hurry or looking for a less steps with a similar result.

-use beauty balm as a finishing touch to fine tune your skin.  sometimes applying it last - where needed - can create that flawless finish you are looking for.

-mix beauty balm with one step correct if you want a little glow to the skin, but still want the HD effects.

-layer beauty balm.  this can build coverage and create airbrushed looking skin.  start small and build the product.



***the idea is to think outside of the box and remember that makeup is as individual as your signature...   
xoxo, stila

don’t miss the pro team in nyc this weekend

Sep 8, 2011

nyc stila fans!!!  don’t miss your chance to get your makeup done by one of our stila pros in nyc.  they are prepping for fashion week this weekend and ready for you.  stop by one of these stores to see what looks they love for fall. 

friday sept 9th
union square sephora
12-7

saturday sept 10th
5th ave sephora
12-7

sunday sept 11th
times square sephora
12-7

***free smudgestick with an appointments!  xoxo, stila

stila’s FNO guide

Sep 6, 2011

to our NYC and LA stila fans - here’s a FNO guide especially for you!  use it to make sure you don’t miss out on all the great things happening with stila this thursday!  we love FNO and are so excited to be participating in it with so many different vendors!

NYC…

stop by sephora in soho.  get your makeup touched up, have a fashion illustrator create a stila girl in your image, and pick up the must-have cc skye clutch filled with our favorite stila eyeliners.  6-10pm

join us at ROXY in soho as we search for the next ROXY girl.  our very own sarah lucero is one of the judges.  this is an open casting call and a great opportunity for anyone hoping to make their dreams come true. 6-9pm

be a betsey babe in soho at betsey johnson.  get excited for betsey’s runway show on monday while stila pro artists touchup your makeup for a night on the town.  cartwheels are encouraged!  6-10pm


LA…

celebrate in santa monica at fred segal.  music, catering, and more.  most importantly, stila will be on site to help attendees select the perfect fall lip.  7-10pm

make the most of melrose at betsey johnson.  let stila touchup your makeup to compliment your betsey style.  red lips welcome!  6-10pm

stila loves ROXY beach house

Sep 5, 2011


stila is so happy to be apart of ROXY's quik pro event in ny this year.  we have been on site at the ROXY beach house doing makeovers all weekend!  it's been amazing.  even better, we get to spend more time with our friends at ROXY next week during FNO as we search for the next ROXY girl.  it's going to be a blast.  click here for more details about the event.

happy labor day stila fans!!!!

are YOU the next ROXY girl?

Sep 1, 2011


do you want to model in exotic locations?  is your ideal life spent outside on the beach or in the mountains?  then life as a ROXY model might be just for you! 

stop by the open casting call at the ROXY soho store on FNO as stila, ROXY, next casting agents, and seventeen magazine editors select the new ROXY girl.  stila’s very own sarah lucero will be one of the judges! 

stop dreaming and start living!  you could be the next ROXY girl!

sept 8th
ROXY soho
519 broadway, nyc
6pm-9pm

"PRO"file piece - christine rozalowsky

Mar 23, 2011

we are thrilled to introduce you to our shining stila star, christine.  she is an artist working in the canada region.  christine’s passion is evident in her work.  she loves educating people about her favorite products, and she is always open to sharing experiences she’s learned doing makeup backstage at fashion week.  in fact, her enthusiasm for fashion is what makes her unique as a makeup artist – she easily combines fashion and makeup trends and is always in the know.  to learn more, read her q & a below.

what have you learned working backstage at new york fashion week?
i was beyond nervous during my first fashion week.  however, the most important thing i learned was team work!  the stila team works together and learns from each other.  in addition, i was also able to see clothes that women only dream about.  the makeup looks are created to go with these clothes.  i loved the lela rose spring 2011 look.  i realized that when you mix lover and outrageous long wear lip colors, it looks amazing on everyone – no matter what skintone.

do you have a favorite makeup trend right now?
my favorite makeup trend is clean, edgeless skin.  you always want a person to tell you how amazing your skin looks.  you do not want them to ask what foundation you are using.  plus, this look never detracts from the clothing :)

when the winter ends, we tend to get rid of our layers.  does this concept apply with our makeup?
yes.  especially in canada.  i notice that the skin takes on a different life in the winter and we tend to wear more makeup.  when it warms up, we use less complexion products on our skin.  similarly, we use tinted moisturizer a lot backstage at fashion week.  instead of packing on layers of complexion products, the eyes or lips become the focal point of the show.

do temperature changes affect your makeup routines?
canada is very extreme in temperature.  you need two sets of clothing and two sets of makeup.  during the summer months, i love relying on the tinted moisturizer.  it has spf and is oil free.  plus it covers.  i also like to use lip products that won’t slide off.  my favorite is the caprice long wear liquid lip color that we used backstage at betsey johnson for spring 2011.

how can the everyday woman stay on trend?
don’t be afraid of runway.  at the end of the day, designers are just making clothes, and hair stylists and makeup artists are just doing their jobs.  instead try a trend like the rocker look from rebecca minkoff's fall 2011 show.  it is easy to pull off and wearable. 

what is the one product you can’t live without for spring and summer?
prime pot in taffy.  i love this product because it is multi-functional.  we have used it at so many shows backstage, and you can use it everyday on your eyelids, lips, and as a spot treatment.

fashion week trends on sale now!

Feb 15, 2011


there is no better time than now to purchase the makeup to recreate the trends from last weeks amazing runway shows.  stila created two amazing sets to correspond with each show, allowing you to get each fashion forward look at a fraction of the cost.  a deal like this one is too good to pass up.  and who wouldn’t want to recreate these stunning looks below:



for rebecca minkoff, we love the emphasis on the lashline using a smudge proof waterproof eyeliner.  this is what makes smudge stick eye liners so incredible and why we loved using them backstage to create this edgy look.



as for the lela rose look, this picture proves how amazing a powerful lip looks.  there is no need to fear stila’s daring long wear lip color.  wear it with confidence and walk the streets proud – just like the models walked on the runway.


***one last tip…  no matter what trend you are wearing, great skin is always in fashion.  we loved working with our new and improved tinted moisturizer backstage.  it provides healthy, glowing skin that doesn’t look overdone. 

we're ready...are you?

Feb 10, 2011

tomorrow stila's new york fall fashion week 2011 begins backstage with rebecca minkoff!  the excitement in the air at this time of year in nyc is indescribable.  we feel fortunate to be a part of the experience.  and we are definitely ready...


we gave our brushes a nice bath!


soaked the beauty blenders clean!


and the kits are packed!  



we can't wait to see you all there!! xoxo, stila


stila's top 10 of 2010!

Dec 31, 2010

2010 was a fabulous year for us at stila.  enjoy our top 10 of 2010.  for us, these are the bright moments that made this year amazing.


10. stila travel palettes became a collector’s item overnight!  everyone wants to know where we will go next!!


9. go lakers!  we had a huge reason to celebrate when they won another championship this year.  after all, stila is an official sponsor.


8. pro artists’ lindsey, kaci, viviana, sulema, and jenn proved that stila can go extreme when they worked on the fantasy hair show, hair battle spectacular. 




7. our stila website received its very own facelift!


6. dom debuted on HSN for christmas!  what is better than a personal makeup artist to teach you what gift is perfect for your loved ones?!


5. stila arrived at IMATS – with lots of makeup and great deals.  our booth was a hotspot and we loved everyone that stopped by to visit!


4. sarah lucero rocked the red carpet with lo bosworth and stephanie pratt for the emmys!  all 3 girls looked stunning.  this moment was the beginning of stila’s partnership with E! and the amazing palettes available today!


3. the bachelorette wore stila.  planning on getting proposed to as well?  we like yumberry crush, coquette long wear lipstick, or muse long wear liquid lipstick!


2. new product releases become top sellers – stay all day liquid eyeliner, smudge stick eyeliner, one step correct, and custom color blush.


1. trendsetting looks walk the runways during spring fashion week in september at lincoln center.  sarah lucero was the key makeup artist and worked backstage with the stila team on six different shows - betsey johnson, lela rose, rebecca minkoff, jenni kayne, whitney eve, and dallin chase.  these fashion forward looks inspired trends around the globe and were seen in top magazines and blogs including WWD. 





happy new year stila fans!!!! may 2011 be even better :)  xoxo

 

robert verdi fashion week retreat

Sep 23, 2010


stila teamed up with amazing celebrity stylist robert verdi last week for his fashion week retreat event.  this exciting event was a time for VIPs to stop by, get pampered, and escape the fashion week madness.  shoshanna bush, bethany frankel, jay alexander, and nigel barker were among the many that stopped by the event and checked out stila’s latest products including some of our amazing upcoming launches for the holiday season.  we had a variety of stila artists on had to touch up the guests and suggest products to buy!  everyone seemed to be in love with stila's crushes - especially the new one we are launching for holiday.  stay tuned.  acai crush is a must-have in your crush wardrobe! and for all the buzz from this event, check out the fun photos below!  

what we learned from fashion week

Sep 16, 2010


for us at stila, fashion week is always a highlight.  there is a buzz in the air that seems to only be present during fashion week – and it’s contagious and inspiring.  all of these creative people are grouped together in the same area accomplishing big things.  it’s amazing when you think about it.  therefore, it’s only natural for the ending to be somewhat bittersweet.  although exhaustion has set in and most of us can barely move from lack of sleep, it is also hard to see it end.  however, it is also nice to look back and enjoy everything that we have learned throughout the week. 


commit to your makeup.  one of the interesting take-homes from this fashion week for us at stila was this concept of committing to your makeup.  this means really going for it.  if you are creating a smoky eye look, don’t go halfway.  what is the point?  Instead, really push yourself to make the most of it.  when we did this backstage, this is when we had our shining moments.

make it work.  tim gunn’s mantra held true for us backstage and it will definitely work for you.  “make it work”.  we made it work backstage at betsey when three of our artists worked together to get a model ready in time for the show.  it may not have been ideal, but it was necessary.  making it work also comes with figuring out what works for you.  for example, during some shows a lot of artists utilized stila’s lip liners to help them achieve the perfect lip look.  for others, this might have been too time consuming.  As you can see, it was about making the look work for them individually.

have fun.  lastly, have fun with your makeup.  makeup allows you to express your personality and your individuality.  if you take it too seriously, you might lose the fun of it.  so don’t be shy to experiment with new trends that excite you.  at the end of the day, everyone is an artist – whether you are a novice or a pro you have something to express to those around you!

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