stila at IMATS!!

Nov 8, 2010


did you miss stila in toronto at IMATS?  we missed you.  the weekend was full of beauty junkies, lots of stila makeup, an amazing class taught by dom, and lots of expert advice from christine and kaci.  everyone in canada was raving about one step correct, topaz kajal eyeliner, and our smudge pots!  for those of you who weren't able to attend, check out these fun looks that were created for the attendees at dom's workshop!


what is your favorite look????  we are having a hard time deciding.  maybe we'll try them all!

pro artist tip of the week – winter pick me ups


we can’t believe it's the second week of november and that 2010 is nearly over!  time truly does fly when you are having fun, like we are, at stila.  we hope every stila girl enters this holiday season in the best of spirits and finishes 2010 in style!  although you will be busy shopping and celebrating, it's important to take care of your skin during the winter season.  just as the holidays can take their toll on you, the weather can too take its toll on your skin.  avoid winter skin blunders and follow these helpful suggestions.

take care of dry skin.  during the winter, many suffer from drier skin due to the weather.  this can cause the skin to lose its luster.  make sure to moisturize, use an exfoliator if necessary, and consider adding in products like stila’s hydrating primer that will provide your skin with extra hydration.

add back the glow to your skin that is lacking during the winter months.  try a product that will brighten your skin.  we love using stila’s illuminating tinted moisturizer or one step correct for this quick fix. 

don’t forget your blush this winter.  it is known that women get paler during the winter.  for a healthy winter look, blush is a key product.  it provides a natural flush that is always in.  blush will wake up your skin instantly!  not sure what color to use?  easy.  try the custom color blush – it does the work for you by adapting to the pH in your skin.  it’s amazing and perfect for the wintertime.

keep your lips hydrated.  your lips are just as likely to suffer from dryness as your skin.  take care of them, so they look pretty and pouty.  use a lip treatment at night if you suffer from dry lips.  and for added moisture during the day try the lip stains.  the antioxidants in these stains will keep your lips hydrated!

feed your face one application at a time

Nov 5, 2010



at stila we like to stay on top of the trends, or even one step ahead of them.  just look at our environmental initiatives - a concern that has been a priority to stila since our beginnings in the 90s.  today eating the right food is just as important as being eco-friendly.  and one of the most trendy and important foods to consume is superfoods.  foods like pomegranates and acai berries (both superfoods) offer substantial health benefits and are receiving raves not only in the health food aisle, but also in other segments.

it looks like stila wasn’t too far off when we began creating our superfood lip and cheek stains – a revolutionary product at the time.  these “crushes” offer users long wearing capabilities in addition to vitamins and antioxidants for their skin.  in a nutshell – it not only looks good, but it’s also good for you allowing you to feed your face one application at a time. 

even better, business week caught wind of this savvy product of ours last week.  they claim it to be part of what they refer to as the superfood chain.  from the basic pomegranate stems, POM juice, pomegranate yogurt, and even stila's pomegranate crush!  if you haven’t tried it yet, we recommend it.  this stain is an ideal shade for the winter season.  

the results are in...

Nov 4, 2010

thank you to everyone who entered our halloween makeup contest.  we had so much fun looking at all of your creative looks!  it was extremely difficult to determine a winner.  fortunately, we enlisted the entire office to help us select the results!  check out our favorite submissions and the contest winner below.

this young stila girl was definitely the cutest!  we love her :)


the scariest makeup award goes to the wicked witch!  incredible makeup!


best artwork was definitely seen with this spiderweb on the face.  amazing!


the runner up award goes to this dead makeup look.  wow.  she really looks dead!


and the winner is kerri!  she was a peacock.  everyone at stila loved her bright shadow, fun brows, and peacock lashes!  her shadow reminds us of one of our favorite products - peacock smudge stick eyeliner!  congrats kerri.  we hope you enjoy your new stila products.  



***thanks everyone for entering!!!!! xoxo, stila

the color wheel creates everyday magic

Nov 3, 2010


this month allure’s editor, linda wells, discuses the concept of everyday magic.  wells makes an interesting comparison to today’s gimmicks out there, saying they are not too different from the placebo effect.  and often, when you buy an expensive tool promising to reduce wrinkles, your mind is possibly more powerful than the tool – just like taking a sugar pill.  hmm.  this idea does somewhat complicate the process of selecting products in a world with limitless options.  however, wells says that many products have legitimate claims and/or medicine. 

if the placebo effect is true in the beauty world, it is no wonder that makeup is a significant confidence booster.  in fact, wells pointed out one study where, “women who wore more makeup were thought to be more self-assured and to have better, more lucrative jobs.”  she described this phenomenon as “everyday magic”.

at stila we can’t think of anything more magical than our current color wheel – a palette offering you 37 different shades for only $38.   this palette was designed with the artist in mind.  we hope when you look at and use it, you will feel like an artist at work on a masterpiece.  think of all of the incredible artists who have painted with their color palettes – van gogh, monet, da vinci, picasso, etc.  the brush is in your hand now. and the time is yours to create everyday moments that are magical and fun. 



what makes this palette so great…
  • the color wheel provides unlimited looks.  it’s all you need to look great.
  • the color wheel allows you to play up your eyes.  every girl should have beautiful eyes each day.
  • the formula of the shadows can be used wet or dry.
  • our pro artists have already created several looks.  view them in the color wheel lookbook or on your iphone with stila’s new “get the look” app.


prepping for IMATS this weekend!

Nov 2, 2010

IMATS toronto is almost here.  we know there are lots of canada beauty junkies and/or makeup professionals out there who love stila, and this event is definitely one that you do not want to miss. the tradeshow lasts for two days – november 6th and 7th. on sunday, november 7th, stila’s very own dominick briguglio will be speaking about our one step collection. check him out on the runway stage at 11:45am. here’s a sneak peak at the looks we are creating for this amazing event.



every look is unique. yet at the same time, each look combines various stila products and focuses intensively on our one step collection (one step correct, one step makeup, and one step prime color).

we love makeup in one step! do you?

pro artist tip of the week – how to apply bronzer

Nov 1, 2010


did you know there is actually a proper way to apply bronzer?  sure you can dust some bronzer all over your face, putting little thought and/or effort into your actions.  however, chances are you will not be making the most of this product.  in fact, you could be doing yourself a disservice.  many people assume that bronzers are used simply to “tan the face".  while this is partially true, a bronzer can also help shape the face.  with that in mind, here’s what you need to know to make the most of your bronzer.

avoid the urge to bronze everywhere.  it is good to have dimension in the face. when you dust one color everywhere you risk losing that.

that being said, be strategic about where you do apply bronzer.  at stila we like applying bronzer where the sun would naturally hit the face.  dust bronzer on your t-zone, use it to contour your cheeks, and then wrap it underneath your jawbone.

leave your cheekbones bronzer free.  this allows the bronzer to slim the face.  it also helps ensure that your features are properly highlighted. 

for the most natural look, avoid shimmer bronzers.  if you think about what you are trying to do with a bronzer - add color to the face - then a matte bronzer makes sense.  instead, use shimmer strategically to highlight specific features. 

contouring your cheekbones is easy. begin application at the apples of your cheeks and pull straight back filling in the hollow of your cheek with color.  this ensures that the color starts and fades properly. 

lastly, use a smaller powder brush for bronzer like stila’s #24 brush.  this brush offers you more control when you are bronzing and does most of the work for you!  

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