guest blog - city chic talks natural makeup

Jul 13, 2011

were you ever afraid of makeup?  krista from city chic shares how she overcame her makeup fear in this guest blog below.


i admit it: ive never been a big fan of make-up - ever.

until i was 22, i only had bad memories and bad pictures with foundations that were too dark, and products that were too heavy and clumpy.

you see, i grew up with two "issues" that caused me to have a natural aversion for makeup.  i had an ultra-fair complexion that could likely garner me a role in the next twilight saga, and i was an avid performer and talent competitor, where heavy make-up was the norm under bright stage lights.

while high school is usually a fun time of experimentation with fashion and make-up for most teenage girls, it was a horror show for me.  people constantly asked if i felt sick because i 'looked so pale'. in a failed attempt to counter-act this crazy perception, i started trying out different drugstore foundations that left lines and looked completely unnatural. i still hate every picture of me from those days!

college wasn't much better; in those years, i decided to take the completely opposite route and 'go natural', which, while more me, left me looking tired and un-refined. i shrugged off the idea of make-up in general.

as a young adult entering the workforce as a business sales rep, i was self-conscious enough about my pastiness to try tanning. i spent that summer as the queen of fake-baking, and while i definitely looked better, i had a faux orange tone that was never quite me either.

everything changed when i had an opportunity through work to go to the at&t pro-am golf tournament at pebble beach. i was beyond excited for the event and i wanted to look my absolute best in pictures - this was a new me! it just so happened that one of my guests of honor was a gorgeous friend who has a background as a make-up artist.

as soon as i suggested a make-over, danielle whipped out her arsenal of product and assured me that whatever she did, i would still look natural. i was honestly scared to look in the mirror, fully convinced that I was about to see what i always had - un-even color tone, cakey lines or worse, a face that couldn't breathe and left smudges all over my camera, cell phone and shirt collar. yuck.

much to my surprise, that was NOT the image in the mirror at all.  i looked like me, but better! a wide sweep of bronzer and dash of convertible color complimented the contrast of my dark hair and made my hazel eyes pop. it even appeared that I had cheekbones! the best part? the total time i spent as Danielle's project took less than TEN minutes. how AMAZING!

beyond happy, i made her take me on a shopping trip before she left that day.  i'm happy to report that in the two years that have passed since then, i haven't strayed. not once, not ever.

this, my friends, is why i love stila.  it's perfect for the beauty maven who loves experimenting with fun colors and new looks, but its perfect for someone like me too.  so here's the rundown on my ten minute morning and CANNOT (I repeat, cannot) live without stila favorites:


1) one step correct - a true godsend, itís super light, goes on easily & takes all the uneven tone out of your skin in 30 seconds. seriously! If you don’t like make-up, this is one thing I would recommend wearing.

2) tinted moisturizer with spf - since i absolutely despise foundation, powder, etc. or anything that FEELS like make-up, this is perfect for me.

3) bronzer - i use a huge soft brush & superlight hand to apply this.  I start with the forehead and sweep down, in/out along cheekbones and back down along the jaw line for a super natural application.

4) convertible color in gerbera - a few dots on of this cream based blush always does the trick!

5) natural eyeshadow palette - i'm a big fan of taupe by the brow bone and inner corners of the eye, darker browns on the lid and a slightly smudged dark shade along the bottom lashes.

6) major major lash mascara - curl, coat and repeat. ooh la la.

7) lip glaze - never sticky and ultra-light, it's the perfect shine.


 a few weeks ago, i had someone randomly stop me on the street in the city. "can I just tell you that you're beautiful?" i thought that I must have heard him wrong over the screeching horns and slamming breaks.  beautiful, really? ME? i looked around, but there was no one else nearby.

shocked and blushing, i had to smile. while looking good is nice, feeling good about yourself and being confident in your own (pale!) skin is even better.



**for more about me & my favorite products, stop by my san francisco based blog 'city chic'. i'd love to hear from you!

waterproof just got better

Jul 12, 2011

at stila we love products that stay. makes sense right? you don’t want to apply your makeup only to have it disappear a few hours later. that’s why we are in love with the new additions to our waterproof products – 2 new stay all day liquid eyeliners, 2 new smudge stick waterproof eyeliners, and the brand new stay all day brow color. check out the swatches below. all products are waterproof!!!!!!!!!!!!!!!



left to right: (stay all day: alloy, moss, smudge stick: triggerfish, bluefin, brow color: light, medium)

pro artist tip of the week – lather up

Jul 11, 2011



with summer in full swing, we thought it was only fitting that share our feelings on sunscreen.  although we may be in the makeup business, we can’t say enough about the importance of sunscreen.  lather up for your health and for good looking skin.

-sunscreen will not only help protect you from the harmful rays of the sun, but it will also prevent the aging of the skin.  wear it daily.

-we love our tinted moisturizers with spf for a great daily sunscreen.  they wear well, look natural, and protect at the same time.  for more coverage, you can always mix a drop of perfecting concealer with the moisturizer.

-don’t forget about your lips!  try using your favorite lip and cheek stain underneath spf when you are in the sun.  this way your lips look good and remain protected at the same time.



happy summer everyone!!!  

giveaway!!!! win our new fall eyeliners!

Jul 7, 2011


stila’s eyeliners are always a favorite among fans and celebrities. and this fall our eyeliners get even more exciting with new shades of the stay all day liquid eyeliner and the smudge stick eyeliner. YIPPEE!! one lucky winner will be the first to try moss and alloy stay all day liquid eyeliners and triggerfish and bluefin smudge stick eyeliners. enter now and “like” this page to share this giveaway with your friends.



comment and tell us which stila eyeliner is your favorite. please include your email address.




***deadline for entries is wednesday, july 13th at midnight. the winner must live in the continental united states. good luck! xoxo, stila

stila loves roxy

Jul 6, 2011


stila recently teamed up with roxy to create a limited edition makeup collection.  this fun collection honors roxy’s beachy vibe and was introduced to the media with an amazing merchandised luxury bus.  how cool?!!  the bus was parked outside bryant park in nyc, while jason araujo and his team of stila pro artists touched up those invited to this special launch party.   we wanted to stay in this bus forever it was so much fun!





we hope you are as excited as we are for stila’s new collection with roxy!  xoxo

guest blog - shamini theverajah from norway

Jul 1, 2011

meet shamini from norway. she has an incredible story to share with us and an amazing passion for makeup. it's contagious!




i started writing back in 2002 because i, a young woman dependent of my wheelchair, desperately needed a place to vent, to share my thoughts and prevent myself from going insane from thinking. i needed a place where i could be open, honest and still be respected for the person i am.  so i started sharing my thoughts with other people through the internet. i wrote about obstacles, experiences, frustrations and feelings. writing quickly became an awesome kind of therapy for me, and my life escalated from sitting at home doing nothing, to taking an online course of web design, going to parties, and eventually moving away from everything known to an entirely new city.  my diary slowly turned into a “blog”.

i discovered makeup for real back in 2008, when i found an american makeup forum that ignited a spark in me - a spark that quickly grew into a full-blown fire! i learned so much, so quickly! i started watching tutorials on youtube, posting my own makeup looks – and really enjoying the feedback i was receiving. it meant a lot to me, and my self-esteem grew.  at first i purchased a few random items here and there, but as my love for the beautiful and really unique products grew i turned into a collector, and i’m proud to say that i’m in possession of many a sought-after piece.

i’ve developed a deep passion for colors, they somehow make me happy when i feel like life is otherwise dark and grey, and makeup has become the perfect way for me to escape my everyday life and express my creativity. when most physical activity is difficult for me, i really appreciate having an extensive makeup collection to reach for whenever i feel the need to actually create something – and the satisfactory feeling of mastering something, conquering an obstacle, is indeed priceless.

my collection consists of many different brands, and i don’t quite remember when i was introduced to stila cosmetics, but it quickly became one of my all-time favorites. it’s very difficult to obtain stila when in norway, but I’ve still managed to include must-have pieces like kitten, diamond lil, black cat, a few smudge pots, some of the fantastic smudge stick eye liners, two of their talking palettes and the super cute travel palettes to my collection nonetheless. and i love them! i have a hard time choosing one single favorite, but the one product i reach for most often is the smudge stick in koi, a fantastic gold. i’m already planning on purchasing the rest of these liners, that’s how much i love them. diamond lil follows close behind on my favorites list, as the smooth buttery feel of these eye shadows are just unbelievable! how can you beat a sultry smoky eye done with diamond lil on the lid, black cat in the outer corner and crease, kitten as a highlight – and a surprising pop of color using for instance koi on the lower lash line? unbeatable, just take my word for it.

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