stila beauty at IMATS

Jun 30, 2010

we had a blast at IMATS last weekend.  if you attended the event, you might understand why some people refer to it as, “comic con for girls”!!!  walking into IMATS might have even been more exciting than the debut of the new iPhone 4 – you make the call.  if you weren’t there, check out this behind the scenes footage.  also, here is the beauty 411 straight from sarah’s class at IMATS.

first, incorporate your own style into your beauty look.  check out the models from the class.  each one of them had their own unique style, and their makeup matched their personalities and tastes. sarah talked about how this is the goal with any client or designer;  however, we all can apply this theory to our own personal makeup choices.

second, skin is in.  and one step makeup is a must have for anyone looking for perfected skin in seconds!  the four in one formula saves times and makes anyone’s skin look fantastic.  it has already become a go to product for so many makeup artists. 

for inspiration on your makeup style, check out some of these pictures below!

are you tired of looking tired?

Jun 28, 2010

are you tired of looking tired?  the truth is, all of us have suffered from “looking tired” at one point or another.  however, some people are plagued with dark under eye circles that seem to bring about that tired look. regardless of whether you stayed out late last night or simply cannot see to rectify the problem you have with dark circles, consider the falling tips to help you avoid looking tired during the day. 

apply perfecting concealer underneath the eye, concentrating on the areas that need to be corrected.

for severe dark circles, try adding a product to further help correct discoloration.  bronze babe one step prime color is a great option for medium warm skin tones.  mix this product with concealer for an amazing smooth finish to the under eye area.  also, topaz kajal works well as a color corrector and can be applied underneath concealer. 

if you suffer from dull under eyes, apply illuminating tinted moisturizer in shade 2.  the peachy tone will brighten and help correct the discoloration under the eye.  

today at IMATS

Jun 26, 2010

check out stila at IMATS today! our booth was definitely a hot spot at the exhibition. and, of course, sarah’s class was amazing. it began with our very own stila fashion show! stay tuned for beauty tips and tricks that were used on the models...

**also, tomorrow is the last day to attend IMATS. we will see you there for incredible deals that you won’t find anywhere else.

cast your vote

Jun 25, 2010

for years, stila has been a go-to brand for brides and bridal makeup artists alike. why? stila consistently creates noteworthy products that not only make women look great, but also feel great. stila makeup is about being pretty, expressing who you are, and having confidence. what more could any bride want on her wedding day? apparently “the knot” agrees with stila’s expertise on beauty. they recently nominated stila in various categories for their first annual beauty awards. cast your vote here to ensure stila claims another beauty victory!

we are nominated in the following categories:

all of these products are amazing for any wedding, the occasion where stay in place, look great makeup is a must!

what can sarah teach you????

Jun 24, 2010

have you ever purchased a bunch of new makeup, attempted the application on your own, and succumbed to what can only be described as mere frustration? sometimes makeup seems so simple. yet, often trying new techniques may be as difficult as attempting to be the next picasso.

thanks to modern day technology, these makeup hurdles can easily be overcome with a simple how-to video. stila’s youtube page is a great option for anyone in need of makeup tips and tricks. plus, now you can suggest ideas for future how-to videos. all you have to do is enter your suggestion in the comment section below the video.

start suggesting your ideas now! you can also vote for the idea you like the most. and, at the end of the month, sarah lucero, stila’s celebrity makeup artist will create a how-to video based on the winning suggestion. hurry. there is less than a week left until the month ends. the suggestion with the most votes wins! let us know what sarah can teach you!!

on location in santa monica

Jun 23, 2010

stila was on location last week at the beautiful beach in santa monica for a fun, makeup player shoot. don’t you wish you could have spread your towel out next to this lovely model, caught some rays, listened to some tunes in the background, and picked up some of sarah's makeup tips? It sounds like the making of a perfect day.

although we can’t provide you with sand between your toes and a beautiful sunshine, we can provide you with all the behind the scenes tips that are sure to ramp up your next beach day – or any day for that matter!

the look on this model was all about effortless beauty. after all, she was at the beach and we didn’t want it to appear like she was trying too hard! do you ever feel like this? if you do, this look is a great everyday look that is easy to master. and it will wear well given the longevity of each product!


koi smudgestick eyeliner (used as an eyeshadow – just blend!)



***tip – when using the smudge stick for this look, build the product at the lashline for more definition. then blend for a softer look. the small end of #20 brush is great for blending.

what every stila girl needs this summer...

Jun 22, 2010

yesterday marked the first official day of the summer season.  there’s no better way to celebrate this occasion than by revamping your summer wardrobe!  and while your first instinct may be to run out and purchase a new sundress or a fabulous bathing suit, you might want to consider adding key makeup items to your summer wardrobe as well.  these items include products that are heat friendly, lightweight, and even waterproof.  though there are many options to select from, there is nothing more vital to your summer makeup wardrobe than stila’s tinted moisturizer.  this product is a must-have product that every stila girl needs.

stila’s tinted moisturizer has been a hero product over the years for several reasons.  kaci harabedian, stila’s global sales and marketing manager works closely with many of stila’s retailers and customers.  she commented that, “people love stila’s tinted moisturizer because the product covers, doesn’t feel heavy, and looks so natural.”  what more could you ask from a product during the summertime – the season when “less is more” seems to be the status quo?  and, even better, stila offers this product in a variety of formulas to best meet your needs!!! 

purchase one of the following formulas today and see why so many women are in love with these amazing tinted moisturizers!

sheer color tinted moisturizer spf 15 (moisturizer, foundation, and sunscreen)
sheer color tinted moisturizer spf 30 oil free (moisturizer, foundation, and sunscreen)
illuminating tinted moisturizer spf 15  (moisturizer, luminizer, sunscreen)
bronzing tinted moisturizer spf 15 (moisturizer, bronzer, sunscreen)

don’t miss stila at IMATS

Jun 21, 2010

did you know that stila is an exhibitor at the international makeup artist trade show (IMATS)?  hooray!  this is the perfect opportunity for any makeup artist out there to stock up on some of stila’s new hot items.  in fact, there will even be a complete set of our new best-selling HD foundation – one step makeup!!!!  get there early.  supplies are limited!

also, stop by the runway stage at 11:15am on saturday June 26th for an amazing class taught by our very own celeb makeup artist, sarah lucero.  you won’t want to miss out on the great tips and tricks she has to share!

see you there!

congrats lakers! we’ve been rooting for you all along!

Jun 18, 2010

while we hate to take sides, we have to admit that we are quite thrilled with the laker victory!!!  in case you haven’t noticed, we’ve been rooting for them all along.  we’ve been sporting lots of 14 kt eye shadow and purple tang smudge stick eyeliner in their honor.  and you might have noticed our logo next to the kiss cam during the games!

celebrate their victory and purchase the laker girl set!  it comes complete with some of stila’s top products – perfect for the award-winning look that you’ve been looking for!!  every champion needs one! 

oh, and just in case you are wondering, all stila fans are champions in our eyes!!!  

travel friendly makeup at cynthia rowley’s resort presentation

Jun 16, 2010

stila star jason araujo led the stila team backstage at the cynthia rowley resort presentation.  jason used stila products to create a travel friendly look for the models who literally had to walk the streets of new york dazzling fans, editors, and tourists with cynthia’s latest creations.

why do we love this look? 
  • it required little to no brushes.  jason recommended fingers for the majority of the application process.
  • many of the products are waterproof, heat resistant, and longwearing – great for daily use or your next resort vacation!!
  • and, the look focused on multi-tasking makeup products – these save time and space!

how to recreate the look on your own:





stila loves the mother company!!

Jun 14, 2010

stila and gap partnered with the mother company for the production of their new educational children’s dvd.  stila artists lindsey and viviana were on the set of this endeavor, working behind the scenes to make sure everyone was camera ready.  check out some photos taken during the making of the dance scene for the dvd.

there were over 30 girls in this scene of the dvd.  lindsey and viviana relied on stila’s must have products – fuschia convertible color and fruit punch lip glaze – to prepare the girls for the camera!  one girl commented that she was so excited to be wearing stila makeup because it was the only makeup her mom wore! 

these stila girls danced their hearts out in the heat for several hours.  fortunately, stila’s sheer pressed powder kept their skin sweat free!  however, it was still a long day for some of the young ones!

stila at women in film, crystal + lucy awards

Jun 2, 2010

stila sponsored this year’s women in film, crystal + lucy awards.  the event honored women in the entertainment industry, recognizing their achievements, talent, and passion.  courtney cox, donna langley, zoe saldana, cynthia pusheck, and lisa cholodenko were honored as well as other individuals.  we were so thrilled to have the pleasure to participate in this wonderful celebration.

stila artists’ kaci, lindsey, and viviana worked the event.  natural finish foundation was their go to item of the night.  it flawlessly covered everyone’s skin and provided a healthy finish that was definitely award worthy!  here’s some behind the scenes pics from the night!  go stila!

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