straight lashes are a frustrating problem for many women today.  and while the eyelash curler helps, it often doesn’t solve the problem.  fortunately, with stila’s new forever your curl mascara, you can now say goodbye to straight lashes.  amazing, right?!  here’s why this mascara is a must-have for your makeup bag.

• forever your curl mascara curls your lashes instantly and perms your lashes over time
• the encapsulated raw ingredient penetrates the hair follicle and enhances lash-curl memory
• special polymers in the mascara lengthen the lashes
• the mascara contains carbon black pigment for the blackest lashes
• it is long-wearing, water-resistant, and melt-proof 

***pro tip:  toss out the eyelash curler and coat away.  according to sarah lucero, it’s the perfect lightweight formula for “feathery, fluffy, curled lashes.”

meet stila star jason araujo. he’s our senior sales & artistry executive for the east coast and stila’s primary makeup artist on the east coast! we feel so lucky to have such a multi-talented individual like jason who balances both the business and creative sides of his job with ease. he always rises to the occasion – whether it’s in a store, with his team, at a shoot, or at fashion week. read the q&a below to learn more about him.

describe the business side of your job.
i partner with retailers including sephora, ulta and select macy's to ensure both stila's and the store's sales goals are achieved or exceeded. i make sure that we provide top-of-the-line training, artistry and operational support.

you are an artist as well – tell us about it.
makeup artistry is a passion of mine. i have a BFA in fine arts and makeup is my media of choice. i'm a versatile artist skilled in both beauty and fashion. i use 99% stila in my kit not because i work for stila but because it performs as promised.

how do you balance both the business and creative aspects of your job?
my passion for the more creative aspects of my job feeds the business imperatives and leads to successful results. i thrive off working in the beauty and fashion industry as well as the satisfaction of delivering strong business results.

what is the best part of your job?
the best part of my job is working with my team and the artists who work for our retail partners. i have met so many amazing people, many of which i call my friends, who all share a common passion for stila and the beauty industry.

do you have advice for today’s working woman who doesn’t have a lot of time for makeup but still needs to look great?
you don't need a lot of time to make yourself look good. stila has many multi tasking products designed to make your morning routine easier and faster.

is there one product you cannot live without?
convertible color! convertible color is the perfect cream for cheeks and lips. it gives you an instant lift, looks like it's part of your natural complexion, is non sticky and adds a beautiful glow to your skin.

stila’s summer collection offers so much variety. you can go bold with colors like bora bora and electric sparkle waterproof liquid eyeliners. or you can keep it more neutral with our favorite new bronze products – one step bronze and rock candy sparkle waterproof liquid eyeliner. regardless you are sure to look amazing this summer.

need some guidance? check out this golden bronze babe look sarah lucero created using our new summer collection. use the facechart as a guide or try the look on yourself using our virtual makeover technology!

pro tip: blend rock candy all over your eyelid for a subtle, beachy look. layer the product at your lash line for intensity.

today we have a special guest blogger from everyday to runway.  lauren (pictured below wearing caprice long wear liquid lip color) shares her stila story with us in addition to other fun makeup tips.  enjoy!

once i transferred to public school, i went color crazy with my makeup, excited to have the freedom to wear anything other than beige-colored eye shadow. after my first trip to the massive sephora in san francisco, i discovered stila. the shimmery, bold colored brand had exactly what I was looking for. i picked up palette after palette of blues, greens, purples and of course the neutrals just in case. i stocked up on my favorite clear, click tube lip glazes to show off my collection at school as well.

as i grew older, i learned to love the simplicity of a little bronzer, a pop of pink on the cheeks and a sandy colored eye to highlight natural beauty. my collection has grown to house an entire drawer dedicated to lip sticks, glosses, stains, tints, with no fewer than six choices in my purse at a time. my daily look is a shimmery beige for the lid (like stila’s kitten), and a deeper chocolate (like stila’s java) lined with a dark brown rim around my eye, add a few coats of blackest black mascara (my favorite) and you have a quick but beautiful look for any ordinary day.

i will never give up my shimmers, colors, and variety. for the occasional bold night, i love a deep purple smoky eye or that neon green for a themed party. i love having the ability to transform any look from drab to fab with the application of a few products. having a brand like stila with the range for any occasion is what makes me love the brand that much more.

throughout the years of experimentation i learned a lot through trial and error. but there are a few tips and tricks i will always stand by:

• a pop of white in your inner eye corners gives a wide-awake look despite how little you slept.
• for fairer skin tones, using brown rather than black eye make up creates a less harsh look during the day.
• for a night out, nothing is more classic than a smoky eye and a nude lip.
• but a nude lip does not mean a naked lip. add a little liner, or gloss in a shade one lighter than your lip color to enhance your face.
• on that note, a bold lip will never do you wrong on a girl’s night out. choose a hot pink, or even orange, to modernize that red lip look. pair it with a skin tone lid, and an extra coat of mascara to keep your lips the prime focus.
• wear what makes you happy. even if a color isn’t “in” that season, if you want to wear an eggplant-esque color in your crease (great for hazel eyes like mine) wear it regardless of the trends for that year.

add some sparkle to your life with stila’s new sparkle waterproof liquid eyeliners. they are the perfect summer product, providing a mixture of beauty and happiness at the same time. we love them. and guess what? they are easy-to-use and very multi-functional. here are some suggestions to help you get started.

-remember to always shake the product first before you open. this ensures that you will have the most pigment per use.

-for a basic eyeliner look, trace your lash line with the applicator. if you are right-handed, use left to right strokes. if you are left-handed, use right to left strokes.

-want to try a cat eye? wing up at the second to last lash. sometimes this look is easier to create after you have applied mascara.

-don’t be afraid to go bold and paint the color all over your lid for a colorful eye look that will stay all day. you can sheer out the product for less color or build for more drama.

-we love expressing our individuality with these liners. you can too. try lining one color on the bottom lash line and another shade on the top lash line.

-lastly, make sure you keep your eyes closed while the product dries! once it sets, it’s not moving :)

who doesn’t want perfect bronze skin during the summertime? at stila, we think it’s ideal. even better, it’s achievable with one step bronze, a new product that provides an instant tan in seconds. in addition to adding color naturally to your skin, it also illuminates, primes, smoothes, and corrects at the same time. how fantastic! need proof that this product is a summer must-have? check out these before and after photos we took using the product.

also, enjoy these tips about one step bronze from our pro artists:

• one step bronze can be worn on its own, underneath foundation, or mixed with foundation.
• mix one step bronze with moisturizer or foundation to add a hint of bronze to your skin.
• layer one step bronze in areas where you want more color, especially the cheeks
• apply the product on your chest area to tone down redness and mimic color in the face

stila’s new perfect & correct foundation is amazing. in fact, our pro artists are “obsessed” with this innovative foundation that glides effortlessly on the skin. the easy-to-use formula provides weightless coverage for your skin, improving the look and feel of your skin in minutes. additionally, the foundation provides the following key benefits.

• 15 bio-available, ionically charged minerals suspended in the foundation read and react to your skin’s individual needs, and targets and corrects skin imperfections such as acne, sun damage and dryness caused by environmental stress
• hyaluronic acid helps increase hydration levels of the skin
• ginseng root extract and gingko biloba leaf extract provide potent antioxidant benefits and help prevent premature aging
• chamomile soothes and improves skin elasticity
• helps reduce the look of fine lines & wrinkles
• hydrates & balances
• controls oil and minimizes pores
• medium, buildable coverage for a luminous, satin finish
• high definition and high performance
• paraben and fragrance free

*pro tip: for best results, apply this foundation with stila’s #33 brush! layer where more coverage is needed.

check out stila superstar kimm with the derby dolls.  stila loves the derby dolls and we are so glad to be one of their official sponsors!

everyone is excited about the release of stila's sparkle waterproof liquid eyeliners.  in fact, the winner of last week's giveway said "the dark blue one is a must-have."  we agree.  it's a nice change from black eyeliner during the summer time and it looks great on all eye colors, especially brown! 

have fun using these liners and tune in soon for another giveaway!

xoxo, stila

the crush category at stila, better known as lip and cheek stains, is a popular product at stila.  what better than beautiful lip and cheek colors that stay?!  add to this an amazing shade range - bright red to brown and lots in between :).  plus, we're pretty sure that anyone on the go can use these "crushes" with some tinted moisturizer, mascara, and look good all day.  need help applying?  read these tips.

-prep your lips properly before application.  remove any flakey skin and make sure your lips are free from oil and other residue.

-for the best looking pout, apply the product all over the lips and then press them together to ensure the product adheres.  then add another layer-kind of like a top coat.  this will set your color and ensure it looks smooth and balanced on the lips.

-if you just want a little color, apply the product to your lips with your fingers.

-when using the product on your cheeks, try removing the gel from the container and then blending onto your face with your fingers.

-the brighter colors (acai and raspberry) can be toned down for proper cheek application.  mix them with illuminating tinted moisturizer and then apply to avoid looking overdone.

yesterday was arts and crafts day at the stila studios.  one look after another was created on stila facecharts for imats in new york next weekend.  maybe soon we can vote on a winner!  haha.  for now, check out the mess/fun that is involved with facecharting!